All paid media: TV, digital, social, print. Round to the nearest million is fine.
Revenue divided by media spend. If you’re not sure, 3:1 is a reasonable industry average.
Pick the closest fit. Most teams sit somewhere in this range.
Used to personalise your benchmark and report. Doesn’t change the maths.
Last one, then your number.
Result · Personalised for your businesses
Based on your £3m annual spend at 3.0× ROI, applying published industry uplifts sequentially.
Brands like yours typically see +£4.8m to +£8.2m incremental over three years. Your inputs land you near the middle of that band.
Range if each input flexes ±25%. Bigger bars = your number is more sensitive to that assumption.
Read: your headline is most sensitive to the Scale assumption. This is the one Hanya validates first in any engagement, with a pre-MMM reallocation diagnostic.
Sequential, not additive. Each uplift compounds on the revenue level created by the previous one (Efficiency → Scale → Growth). Same headline % for every respondent. The maths model is locked.
Probability-weighted. The Scale uplift is shown as 25% but reflects a 50% probability of a 50% effect. Assumes 25% spend reinvestment in years 2–3.
Nielsen ROI Report 2022; Analytic Partners ROI Genome; Binet & Field (IPA); Stella 2025 DTC Incrementality Benchmarks. Peer ranges drawn from Hanya’s own engagements + published Analytic Partners cohort distributions for matched spend tiers.
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